online shop zahara
For this study, a survey of people who use online shopping sites was conducted using a quantitative research methodology. /FindingsAccording to the study's findings, consumers are deterred from purchasing from online stores by a total of six concerns, including distrust, insecurity, and a lack of confidence coupled with their fear of bank transactions and traditional retail being more convenient than online retail. https://domoreup.com/ limits and implications of the study This study is helpful for e-tailers engaged in customer-to-customer or customer-to-business e-commerce activities. Managerial suggestions are made for enhancing marketing tactics to build consumer confidence in online commerce. Originality/value In contrast to earlier studies, the goal of the current investigation is to pinpoint the characteristics that prevent consumers from making online purchases.